Steak ‘n Shake Chief MAHA Officer Michael Boes told attendees at the Bitcoin 2026 Conference in Las Vegas that Bitcoin has become a core driver of the chain’s business performance, pointing to 2 million new customers, dramatic cost reductions, and a sweeping menu overhaul tied directly to savings from bitcoin payments.

Boes cited how the chain launched its Bitcoin payment platform on May 16, 2025, via the Lightning Network, and the results came fast. Same-store sales rose 11% qu