Crypto has topped the list of most-muted topics on X since the platform rolled out its snooze feature, with spam and artificial intelligence content, or "AI slop," likely playing a major role.

On Thursday, Nikita Bier, X's head of product, revealed that crypto has become the most-muted topic ahead of politics, the Iran conflict, sports and business and finance, a notable shift in a platform that was once the heartbeat of Crypto Twitter.

The snooze feature, which lets Premium subscribers hide topics from their For You feed for 24 hours, was launched on April 22. At the time, Bier described the tool as a way for users to “crank up or turn down the slop,” apparently a nod to the flood of low-quality content that has increasingly plagued the platform.

Source: Nikita Beir

Crypto content on X has come under growing scrutiny, with the platform changing its API policies in January to cut off apps that paid users to post. The move was aimed at curbing the wave of AI-generated spam and low-quality content flooding crypto feeds through so-called “InfoFi” apps that rewarded engagement.

Beir’s run-in with Crypto Twitter

Earlier this year, Bier said in a now-deleted post that Crypto Twitter's visibility problems were largely self-inflicted, arguing that many accounts burn through their daily reach by overposting or flooding replies with low-value messages like repeated “gm” greetings, leaving little room for substantive content to land.

The remark drew a sharp response from the crypto community. CryptoQuant founder Ki Young Ju pushed back, arguing that the real problem is a flood of AI-generated spam that X’s algorithm cannot distinguish from legitimate accounts. “It is absurd that X would rather ban crypto than improve its bot detection,” Ju wrote.

Bier joined X as head of product in June 2025, shortly after taking an advisory role at the Solana Foundation in March, where he focused on helping consumer-facing apps built on the network scale and reach mainstream mobile audiences.

X also launched Smart Cashtags on April 15, allowing iPhone users in the US and Canada to view real-time price charts for stocks and crypto, including Bitcoin, Ether, XRP, and stocks like Coinbase and MicroStrategy, without leaving the app. The rollout came days after Bier teased that X would “l(fā)aunch something to fix” crypto's rough year.

Crypto sentiment and search interest remain low

Crypto market sentiment remains subdued, with the Fear & Greed Index sitting at 29, or in “Fear” territory. While it is a notable recovery from last month's Extreme Fear reading of 11, it still signals a state of investor anxiety.

Google Trends data tells a similar story. Worldwide search interest in crypto has trended sharply lower since peaking in early 2026, with interest in terms like “crypto,” “cryptocurrency” and “Bitcoin” declining heading into April.

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