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The Solana Foundation is taking a deliberately contrarian approach to crypto marketing in San Francisco, rolling out a billboard campaign that reads: “Don’t waste time with crypto.”

At first glance, the message may seem a bit confusing as a crypto foundation is saying not to waste time with crypto. But according to the Solana Foundation, it is a bullish bet on the future of crypto that intersects with agentic AI.

Essentially, what this means is that rather than wasting your time executing transactions with crypto, which might be cumbersome and time-consuming, let your AI agents do the hard work.

The ad directs passersby to the x402 account on X, a nod to a growing push within the Solana ecosystem to position blockchain not as a consumer-facing product, but as invisible infrastructure for the next phase of the internet.

The message reflects a broader thesis the ecosystem has been advancing: that crypto’s future lies in powering an “agentic” internet, where artificial intelligence systems, not humans, initiate and execute economic activity.

Read more: Visa is ready for AI agents. So is Coinbase. They're building very different internets

At the center of that vision is x402, a new type of payment system built for the internet. In simple terms, it lets apps, websites or AI tools automatically charge small amounts of money when they’re used, without requiring logins, subscriptions or human involvement. For example, an AI agent could request data from a service, instantly pay a small fee, and receive the result in a single seamless step. The idea is to make online payments as easy and automatic as loading a webpage — especially for very small transactions that traditional payment systems struggle to handle.

This model enables so-called “agentic payments,” often involving fractions of a cent, which are difficult to support on traditional financial rails due to high fees and latency. Solana is betting that its high throughput and low transaction costs make it a natural settlement layer for this emerging economy.

The billboard’s tongue-in-cheek directive encapsulates that shift. If the technology succeeds, the argument goes, users won’t need to think about crypto at all.

“Crypto and Solana are well on their way to being the default way AI pays,” a Solana Foundation spokesperson said, adding that agents will gravitate toward networks where “performance wins.”

Read more: Solana bets on AI agents: Foundation says network is becoming core infrastructure for ‘agentic’ internet

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