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Crypto mining service BeMine has launched a new promotional campaign titled “The Great Bitcoin Mining Expedition”, timed to coincide with the company’s eighth anniversary on April 20.

Inspired by the aesthetics and mechanics of popular co-op games such as Deep Rock Galactic and Helldivers, the campaign reimagines crypto mining as a full-scale interactive expedition. Instead of simply participating in mining, users are invited to engage in a structured journey featuring progression systems, rewards, and limited-time missions.

Gamification plays a central role in the campaign: user activity directly impacts the bonuses they receive, while platform interaction is designed around gameplay loops — including progression, achievements, and timed events. Below is a detailed overview of the key benefits and opportunities available to participants during the campaign.

Campaign Highlights

According to the company, “The Great Bitcoin Mining Expedition” is designed as a limited-time campaign with several promotional components:

• Discounts of up to 80% on selected ASIC hardware and mining shares [Starts from $249 per Share]
• Exclusive trial mining Antminer S21 Hydro – 11 days of free mining, no electricity deduction
• Progressive Discount up to 20% additionally
• BTC Mining Packages with Full Deposit returned in PAWā token
• Platform-wide events and limited-time promotional mechanics

In line with co-op PvE game design, the campaign mechanics encourage consistent engagement and repeat interaction, creating a sense of progression similar to seasonal events in Deep Rock Galactic or mission-based gameplay in Helldivers 2.

Product Development Teasers

In parallel with the campaign, BeMine has introduced early mentions of upcoming product developments:

• PAWā Mining, a feature designed to enhance the effective mining power of equipment, including extending the usability of older or less efficient ASIC models
• An NFT ASIC Marketplace, intended to enable the exchange of tokenized mining assets

Further technical details and release timelines have not yet been fully disclosed. But as we know beta testing is soon to come over.

BeMine’s top manager has mentioned:

“With NFT ASIC Marketplace we’re able to begin the whole new market in the crypto ecosystem. Inside of it we have trusted infrastructure like NFT and Real World Assets (RWA) combined together in a wonderful new product which is based on PAWA token economics. We expect it to rebalance the world of crypto giving the full capabilities to not only own your ASIC equipment and extract the funds out of it but also to sell it to another customer at any time as we start beta testing.”

Anniversary Milestone

The campaign aligns with BeMine’s eighth anniversary, which the company will mark on April 20.
Rather than taking a traditional approach to anniversary promotions, the company is focusing on delivering an immersive user experience by incorporating best practices from the gaming industry. This reflects a growing trend at the intersection of fintech and gaming, where user engagement and retention are driven not only by financial incentives but also by interactive and emotional experiences.

“The Great Bitcoin Mining Expedition” campaign illustrates how crypto mining platforms are evolving — combining economic incentives with gamification, progression systems, and interactive scenarios inspired by gaming universes.
More information about the campaign is available on the official campaign page.

The post “Helldivers” and “Deep Rock Galactic”, ASIC NFTs and PAWA token. What’s inside of the BeMine 8th anniversary crossover? appeared first on Blockonomi.

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