The custom apparel industry has seen a dramatic shift over the last few years. Screen printing, once the undisputed king of garment decoration, is losing ground to a faster, more flexible, and significantly more cost-effective technology: DTF printing. For print shop owners, small business operators, and entrepreneurs entering the custom merch space, understanding what a DTF printer can do — and how to choose the right one — could be the difference between a struggling side hustle and a